Promoción da e-learning

Promoción da e-learning

Computing courses - testing for aptitude

Computing courses - testing for aptitude

If only applicants with a strong skills and knowledge base in Mathematics and ICT are deemed eligible to participate in Computer courses, the available pool of potential IT professionals is likely to remain too small; on the other hand, if applicants are admitted to ICT-related courses indiscriminately, the attrition rate is bound to be high, attended by wasted resources and personal disappointments. Greame Cox, wwwtools for Education, 27 October 2003.

Facing the dark side: overcoming e-learning resistance

Facing the dark side: overcoming e-learning resistance

E-learning can create huge change in an organization, so implementers can expect to face some resistance. Two key strategies can help you deal with push-back: championing and communicating. Brooke Broadbent, Learning Circuits, August 2003.

All aboard! Be ready to sell your e-learning initiative

All aboard! Be ready to sell your e-learning initiative

Don't wait for buy-in - sell. Clinton Wingrove, LTI Magazine, September 2003.

e-Learning: Bridging the apathy gap

e-Learning: Bridging the apathy gap

On the surface it seems pretty straight forward, IT provides the bandwidth, the e-learning providers get your launch programmes on-line, you send out an e-mail, conduct a few seminars for department heads, even put some posters up. What's left to do? Just sit back and wait for the customers to come of course. But they don't. Then reality dawns, learning simply isn't sexy or fun outside your own project team and unless pushed very hard and given an appropriate context it hardly seems relevant to the majority of employees. Martin McInnes, e-learningguru.com.

Marketing learning

Marketing learning

Employee learning is viewed as essential to an organization's success. However, you may feel learning takes a back seat to other initiatives, especially with an unfavorable economy. Therefore, it is critical to market learning so that leadership and staff understand its value. Lynn Heumann, Kelly Carr, Learning & Training Innovations, 19 May 2003.

E-Learning: You build it - now promote it

E-Learning: You build it - now promote it

If you build e-Learning, will they come? Studies show that they generally won't. But e-Learning designers, developers and managers can fix this! With tried and true marketing strategies like branding, positioning, and segmentation, you can influence target learners to come. Here are the "first steps" to making this a reality in your organization. Jay Cross, eLearning Developers Journal, January 2003.

Who moved my training?

Who moved my training?

Oh, you can lead the horses to water," laughs Rebecca Ray, senior vice president and director of training for American Skandia, Shelton, Conn. "But holding their heads under to make them drink is a little problematic, especially in the workplace. trainingmag.com, January 2003.

Launching e-learning: success factors for getting it right

Launching e-learning: success factors for getting it right

PPG Industries decided to revitalize its Quality program with e-Learning - targeting their top 2,000 managers. Overcominga conservative culture, varied systems, and low bandwidth, this small team developed an award-winning program and identified a number of success factors along the way. Here's your chance to learn from their experience. Carolyn Suneja, eLearning Developers Journal, 23 December 2003.

How to sell e-learning to your staff (PDF)

How to sell e-learning to your staff (PDF)

If online learning is to take off, companies will have to invest more time and effort in communicating to employees the clearly identifiable benefits to the individual. Meg Carter, Human Resources Magazine. September 2002.

Marketing your continuing ed program

Marketing your continuing ed program

Continuing ed is hot, and expected to get hotter. How are you exploiting that?

Promoting learning with personalised newsletters

Promoting learning with personalised newsletters

Successful corporate universities devote serious resources to marketing and promoting their offerings. Since those offerings can be extensive and the number of employees large, getting the right message to the right person at the right time is a challenge. In meeting this challenge, corporate universities and other institutions must incorporate a more effective approach to communication. D Verne Morland, the technology source, January/February 2003.

Elearning Adoption and Marketing

Elearning Adoption and Marketing

Designing, developing, and deploying elearning resources are only part of the elearning battle. Actually getting employees and prospective students and instructors to use elearning is a challenge on its own. In this article, we explore the adoption of elearning as it relates to student, instructor and organization. elearnspace, 27 October 2002.

Implementing e-Learning

Implementing e-Learning

Here is how to:
- manage the change to e-learning
- successfully market to learners
- create an implementation strategy
By Lance Dublin and Jay Cross

Infusing e-learning

Infusing e-learning

Some of the most powerful implementations of e-learning have deployed an "infusion" technique rather than a revolutionary model. By starting where people and the organization are most ready for change, e-learning can gain widespread familiarity and acceptance, without loud drum rolls. Elliott Masie, e-learning magazine, March 2002.

How to market e-learning in your company

How to market e-learning in your company

A new report from Sunnyvale, Calif., research firm brandon-hall.com describes findings about how to launch and market an e-learning system that employees will actually value and use. The report, titled “What Works: Strategies for Increasing E-Learning Usage,” offers examples and details supporting nine guidelines recommended as best practices for marketing an e-learning initiative in the workplace. e-learning Magazine, 30 October.

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